Senior Product Manager (AdTech)

Role:

We’re currently hiring for a Senior Product Manager (AdTech) in our London HQ to run one of Depop’s cross-functional teams. You’ll report to the Group Product Manager in the Martech pillar and you will be expected to help guide your unit while delivering a contribution to its impact and strategic roadmap.

Responsibilities:

Vision, strategy and roadmap:

• Create and evolve a strategic roadmap for our AdTech capabilities by identifying emerging trends and technologies in AdTech and assess their potential impact on Depop 

• Collaborating with leadership to ensure AdTech strategy supports broader business objectives

• Maintain and prioritise a backlog of improvements that is balanced and refined continuously

• Define key performance indicators (KPIs) to measure the success of AdTech initiatives

Deciding what to build:

• Prioritising features to deliver the highest impact against quarterly objectives based on your team’s resources and a full and future facing view of the ever-changing AdTech / Privacy landscape

• Combine research, an understanding of marketing strategy, rigorous data exploration and technical guidance to make informed decisions about the vital few worth building, what to not pursue and when to adjust focus where necessary. You iterate on hypotheses and solutions as you learn. 

• Scope and effectively prioritise new features to ensure the right balance between effort and impact.

Owning how we build it:

• Facilitating close alignment across the paid marketing and adtech development teams to ensure features are built to stakeholder specifications.

• Help to validate marketing data across multiple vendor systems by understanding the flow of event passback and how to test on different ad-networks

• Ensure disparate marketing tools within the Depop stack are fully integrated to maximise ROI

• Collaborate with AdTech engineers to understand and optimise the data architecture, working as a bridge between the technical teams and our marketing stakeholders

• Recognising obstacles to the team, and making sure they are escalated or resolved before they impact delivery.

• Keeping effort vs value at the forefront of your decision making.

Keeping everyone aligned and informed:

• Aligning with the Group PM for martech and the functional leadership on the priorities and strategic goals of the wider product area

• Motivating the adtech team and giving them the context they need to reach their potential. Creating a team culture that keeps people engaged and focused.

• Building a feedback loop that enables the business to understand the impact of adtech strategy

• Identifying and leveraging the expertise of key functional stakeholders (e.g. Engineering, Design, Product Marketing) and other product squads to help shape and execute on the vision for your area and fully understanding the opportunities, potential solutions, and constraints. 

Requirements:

Must-haves:

• Expert adtech domain knowledge. You have a deep and applied understanding of the advertising ecosystem, including product catalogues, ad conversion data, targeting and measurement, as well as the changing privacy and compliance scape

• You have a proven ability to roll out marketing technology solutions in mobile apps and on web, including contributing to large cross-functional projects end to end

• Great commercial awareness. You think constantly about driving business results and base your decisions on data, user interviews, and rigorous analysis.

• Resilience. We’re scaling fast. The things that we do today won’t work tomorrow. You need to be comfortable with the rate of change we’re going through, and excited by the opportunities that afford.

• A strong sense of ownership and be highly organised. You create order in the world around you and get huge satisfaction from delivering the highest quality features.

• Excellent communication and leadership skills. You are adaptable, articulate, and can effectively influence and collaborate with all levels of stakeholders 

• You have considerable experience as a Product Manager/Owner or SME in an agile, fast-moving environment, with a focus on AdTech or digital advertising products (feeds, offsite ads, attribution etc)

Things that would be useful, but are not essential:

• Experience working in a marketplace business.

• Experience working in a mobile-first environment or on social products.

• Applied knowledge of other aspects of Martech/marketing experience, for example CRM and customer engagement tooling

• An engineering background

• Experience with customer data platforms like Segment and building reverse ETL systems, tag management tools such as Google Tag Manager, and Marketing Analytics software such as Branch and GA4

• Experience working across a range of ad-networks and marketing channels incl. Google’s ad ecosystem, Meta, Tiktok, Snap and others

• A love of fashion, especially if you’re already part of the Depop community.