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Depop is the community-powered fashion marketplace to buy and sell circular fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments.  The company was founded in 2011 and is headquartered in London with offices in Manchester and New York. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.  Depop is an equal opportunity employer. Our mission is to build the world’s most diverse progressive home of fashion. To do this, we encourage people from underrepresented communities to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees. We’re continuing to build recruitment processes that are fair and welcome requests for reasonable adjustments required throughout your interview experience with us. Depop supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skillsets.

Role:We’re currently hiring for a Senior Product Manager (AdTech) in our London HQ to run one of Depop’s cross-functional teams. You’ll report to the Group Product Manager in the Martech pillar and you will be expected to help guide your unit while delivering a contribution to its impact and strategic roadmap.Responsibilities:Vision, strategy and roadmap:<ul><li>Create and evolve a strategic roadmap for our AdTech capabilities by identifying emerging trends and technologies in AdTech and assess their potential impact on Depop </li><li>Collaborating with leadership to ensure AdTech strategy supports broader business objectives</li><li>Maintain and prioritise a backlog of improvements that is balanced and refined continuously</li><li>Define key performance indicators (KPIs) to measure the success of AdTech initiatives</li></ul>Deciding what to build:<ul><li>Prioritising features to deliver the highest impact against quarterly objectives based on your team’s resources and a full and future facing view of the ever-changing AdTech / Privacy landscape</li><li>Combine research, an understanding of marketing strategy, rigorous data exploration and technical guidance to make informed decisions about the vital few worth building, what to not pursue and when to adjust focus where necessary. You iterate on hypotheses and solutions as you learn. </li><li>Scope and effectively prioritise new features to ensure the right balance between effort and impact.</li></ul>Owning how we build it:<ul><li>Facilitating close alignment across the paid marketing and adtech development teams to ensure features are built to stakeholder specifications.</li><li>Help to validate marketing data across multiple vendor systems by understanding the flow of event passback and how to test on different ad-networks</li><li>Ensure disparate marketing tools within the Depop stack are fully integrated to maximise ROI</li><li>Collaborate with AdTech engineers to understand and optimise the data architecture, working as a bridge between the technical teams and our marketing stakeholders</li><li>Recognising obstacles to the team, and making sure they are escalated or resolved before they impact delivery. </li><li>Keeping effort vs value at the forefront of your decision making.</li></ul>Keeping everyone aligned and informed:<ul><li>Aligning with the Group PM for martech and the functional leadership on the priorities and strategic goals of the wider product area</li><li>Motivating the adtech team and giving them the context they need to reach their potential. Creating a team culture that keeps people engaged and focused.</li><li>Building a feedback loop that enables the business to understand the impact of adtech strategy</li><li>Identifying and leveraging the expertise of key functional stakeholders (e.g. Engineering, Design, Product Marketing) and other product squads to help shape and execute on the vision for your area and fully understanding the opportunities, potential solutions, and constraints. </li></ul>Requirements:Must-haves:<ul><li>Expert adtech domain knowledge. You have a deep and applied understanding of the advertising ecosystem, including product catalogues, ad conversion data, targeting and measurement, as well as the changing privacy and compliance scape</li><li>You have a proven ability to roll out marketing technology solutions in mobile apps and on web, including contributing to large cross-functional projects end to end</li><li>Great commercial awareness. You think constantly about driving business results and base your decisions on data, user interviews, and rigorous analysis.</li><li>Resilience. We’re scaling fast. The things that we do today won’t work tomorrow. You need to be comfortable with the rate of change we’re going through, and excited by the opportunities that afford.</li><li>A strong sense of ownership and be highly organised. You create order in the world around you and get huge satisfaction from delivering the highest quality features.</li><li>Excellent communication and leadership skills. You are adaptable, articulate, and can effectively influence and collaborate with all levels of stakeholders </li><li>You have considerable experience as a Product Manager/Owner or SME in an agile, fast-moving environment, with a focus on AdTech or digital advertising products (feeds, offsite ads, attribution etc)</li></ul>Things that would be useful, but are not essential:<ul><li>Experience working in a marketplace business.</li><li>Experience working in a mobile-first environment or on social products.</li><li>Applied knowledge of other aspects of Martech/marketing experience, for example CRM and customer engagement tooling</li><li>An engineering background</li><li>Experience with customer data platforms like Segment and building reverse ETL systems, tag management tools such as Google Tag Manager, and Marketing Analytics software such as Branch and GA4</li><li>Experience working across a range of ad-networks and marketing channels incl. Google’s ad ecosystem, Meta, Tiktok, Snap and others</li><li>A love of fashion, especially if you’re already part of the Depop community.</li></ul>

Senior Product Manager (AdTech)

We are looking for an experienced Senior Designer, who is deeply embedded in graphic and motion design. Reporting to the Senior Manager, Head of Creative, the Senior Graphic Designer is a key role in driving Depop&#39;s brand identity and visual design through our brand channels and more widely through the business. You&#39;ll work closely with the creative team to make outstanding design work that positions Depop as the most diverse, progressive home of fashion.Responsibilities<ul><li>Drive design direction, innovative creative ideation and execution for Depop brand, marketing, social and partnership campaigns, activations and content.</li><li>Build and refine the Depop graphic systems and guidelines, and continually manage and evolve the Depop brand identity: ensuring this is central and consistent across all creative projects and platforms.</li><li>Working on a variable scale of projects with hands on design ability to produce attractive and effective static and motion designs across multiple platforms, from print and digital to social and animated design for social and campaigns </li><li>Define and develop motion graphic creative for Depop’s digital marketing channels</li><li>Ability to structure/deliver outstanding creative presentations (internally or externally)</li><li>Work closely with creative counterparts and key stakeholders to execute original ideas in static and motion while demonstrating your understanding of the Depop brand.  </li></ul>Requirements<ul><li>An outstanding digital portfolio demonstrating your graphic and motion design abilities</li><li>You’ll be proficient in bringing your designs to life in motion across different digital briefs</li><li>Excellent typography skills, creative mind and a sharp eye; layout and art direction </li><li>The ability to create motion graphics, and animated typography that excite and inspire our creative community</li><li>Demonstrable experience of delivering a broad range of design projects including brand campaigns, activations, moving image, design systems, events, digital, motion graphics, print, social campaigns across different devices, screens and platforms </li><li>Strong understanding of assessing the content landscape for a brand</li><li>Strong communication skills and a highly developed design vocabulary</li><li>Good organisational skills that support the rest of the team</li></ul>

Senior Designer

The Role:Product Marketing connects Depop’s product magic with the needs of our current and future audience by leading on the discovery and go-to-market for new features and propositions. Product Marketing sits at the intersection of product and marketing to ensure the features Depop designs, builds and ships are positioned and rolled out in ways that meet the needs of our community. The Senior Product Marketing Manager will be focused on helping our squads roll out new products and features that let users discover their style and find items they are looking for. If you are someone who loves solving customer problems, working with teams from across the business and delivering exciting new products then this is the role for you.Responsibilities:<ul><li>Develop and deliver on the go-to-market strategy for new features; partnering with Product, Design, User Research, Insights, CX and Marketing teams, as well as stakeholders across Strategy and Operations, Corporate communications and PR, Seller Growth, CR and Inventory and merchandising.</li><li>Partner with Product to inform the product roadmap by developing research plans to uncover customer insights and stay on top of the competitive landscape.</li><li>Effectively execute on the end-to-end go-to-market process by identifying the target audience, developing the value proposition, defining the narrative and delivering campaigns. </li><li>Develop clear positioning and messaging that resonates with our audience segments.</li><li>Run experiments to test hypotheses and bring analytical rigour to campaigns advise on positioning and go-to-market for Depop’s products and propositions. </li><li>Work cross-functionally to identify opportunities to grow and differentiate Depop by ‘connecting the dots’ between the market, our product and audience needs.</li><li>Drive consistency of messaging across all channels (in-app, web, CRM, customer service communications) to ensure the customer sees a seamless ‘voice of the product’ no matter what channel they are using.</li><li>Explore and implement strategies and activities to improve customer sentiment/feedback and generate more positive reviews on and off the platform.</li></ul>Requirements:<ul><li>Be curious and have an entrepreneurial mindset.</li><li>Ideally have strong direct-to-consumer product marketing experience in a tech company. </li><li>Be able to interpret and analyse information to make informed decisions.</li><li>Strong communication skills - you can articulate and convey ideas clearly to both internal and external audiences.</li><li>Results and outcomes driven, with proven experience working cross functionally to deliver on your plans. </li></ul>Nice to have:<ul><li>Previous experience working in a two-sided marketplace business.</li><li>Insight into Millennial and Gen Z behaviours and attitudes.</li><li>Market research experience is a plus.</li></ul>