Paid Media Manager

Team: Marketing

Location: Depop - London

Company Description

Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at www.depop.com Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have. If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to [email protected]. For any other non-disability related questions, please reach out to our Talent Partners.

Life is about creating. That's why we're home to over 30 million artists, stylists, designers, sneakerheads — and you? We're the community-powered, circular-minded marketplace changing the world of online fashion. Now it's time to get inspired at Depop.

Responsibilities

Job description

The Role

We are looking for a Paid Media Manager to join our Paid Media Team. Reporting into the Paid Media Lead, you will accelerate our growing paid media execution capabilities across full funnel activations.

We’re looking for an App and Video Specialist with a proven track record of setting up and scaling activity in a dynamic in-house or agency environment.  This role will take ownership of the execution, optimisation and reporting across App install and Video channels alongside influencing and contributing to the overarching strategy. The focus will be on app campaigns across Google, Meta and TikTok alongside video campaigns across YouTube; with the opportunity for other paid video channels like Pinterest to fall into this role.

The ideal candidate will love the balance of data and creative. As well as being responsible for conducting in-depth analysis to optimise our activity using our in-house bespoke attribution models, they will be making data-driven optimisations and feed insights into the product, marketing and creative teams alongside using these insights to inform testing roadmaps and strategy.

We are looking for a driven team player who loves collaborating and communicating cross-functionally as this role is in the centre of things and will work closely and collaboratively with various teams within Depop such as  Brand Marketing, Insights, Creative and Product.

Responsibilities

  • Focus primarily on App and Video executions and optimisations in conjunction with wider marketing teams to ensure we hit our collective targets.

  • Ownership on driving and developing our testing plan across App to best deliver against LTV:CAC objectives.

  • Ownership on executing, optimising and reporting upper funnel video campaigns to best deliver against reach, frequency and impression objectives. 

  • Maintain and improve relationships with key media partners, by being the main contact and attending weekly calls.

  • Contribute into creative briefs and UGC selections for your key channels aligning with full funnel and activation calendars

  • Collaborate with cross-functional teams to expand upon and execute a first-party audience strategy that drives engagement and business outcomes

  • Collaborating with adtech to ensure that the MMP is set up to meet your optimisation and reporting needs.

  • Communicate effectively with cross-functional teams across key projects such as campaign and creative performance and the building of measurement and testing frameworks.

  • Data exploration in order to further develop activity and troubleshoot any problems.

  • Working closely with our in-house Insights team and data visualisation tools, take ownership of app and video reporting and develop it to business requirements.

  • Identify and communicate insights cross-functionally to all levels of seniority.

Requirements:

  • Experience working in App and Video.

  • Previous experience on App business with MMP knowledge 

  • Strong knowledge of Social and Video platforms.

  • Media buying experience (either agency or in-house) with a focus on Google ads, Meta and TikTok.

  • Analytical capabilities and Google Sheet / Excel literate with the ability to use data to answer business questions.

  • Proactive and eager to learn attitude, with the capacity for independent thinking.

  • Strong communication skills and ability to build relationships and collaborate with cross-functional teams.

  • Good attention to detail to ensure excellent implementation and execution of all campaigns.

Bonus:

  • Experience in boosting owned and 3rd party content across video platforms

  • Experience in implementing brand new strategies and scaling them to business goals

  • Experience in an marketplace or e-commerce model

  • Experience across multiple performance marketing channels outside of App and Video.

  • Worked in a fast paced growing business environment

  • Affinity for Depop and the resale world

Additional information
Health + Mental Wellbeing PMI and cash plan healthcare access with Bupa Subsidised counselling and coaching with Self Space Cycle to Work scheme with options from Evans or the Green Commute Initiative Employee Assistance Programme (EAP) for 24/7 confidential support Mental Health First Aiders across the business for support and signposting Work/Life Balance: 25 days annual leave with option to carry over up to 5 days 1 company-wide day off per quarter Impact hours: Up to 2 days additional paid leave per year for volunteering Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love. Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant All offices are dog-friendly Ability to work abroad for 4 weeks per year in UK tax treaty countries Family Life: 18 weeks of paid parental leave for full-time regular employees IVF leave, shared parental leave, and paid emergency parent/carer leave Learn + Grow: Budgets for conferences, learning subscriptions, and more Mentorship and programmes to upskill employees Your Future: Life Insurance (financial compensation of 3x your salary) Pension matching up to 6% of qualifying earnings Depop Extras: Employees enjoy free shipping on their Depop sales within the UK. Special milestones are celebrated with gifts and rewards!

How we work

MyMode is our new hybrid-working model, designed to empower our employees to choose a working mode that works for them.

MyMode is composed of 3 working modes: Flex, Office Based and Remote.

Flex (Default)

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Flex is our default working mode, meaning all employees will automatically enrol in this mode and there is no application required to enter this mode. Flex employees will be expected to work from the office at least 4 days per month. Teams will determine whether there are set weekly or monthly in-office days based on their operating rhythms and practices. You will need to work with your manager to determine your in-office schedule for your team.

Office Based

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This option is for employees who are committing to work from the office for a minimum of 4 days per week. As part of taking on the Office Based working mode you will be able to apply for a permanent desk in the office if you need one, but you won’t need to apply to become an Office Based employee.

Remote

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Under the Remote working mode you are able to work anywhere within the country you are employed in. This mode requires around 2- 4 days per year in the office, depending on organisational guidance. You will be able to expense travel if you are asked to attend the office, but not for office attendance by your choice.

*Remote working is not applicable for all roles at Depop, please check with our Talent Team.

How We Care

  • Your health
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    • Enhanced Maternity + Paternity Leave, plus adoption leave, IVF leave, shared parental leave + paid emergency parent/carer leave
    • Private Healthcare (UK and US) - choice of a healthcare plan that best suits you
    • Subsidised counselling through Selfspace
    • Employee Assistance Programme (EAP)
    • Mental Health First Aiders across the business
    • Life Insurance
    • Pension
  • Your balance
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    • 25 days annual leave plus bank holidays
    • 1 company-wide day off per quarter, for you to take some time for yourself and decompress
    • Impact hours to be used for volunteering, demonstrations or internal initiatives
    • Apply to work abroad 4 weeks of the year (in UK tax treaty countries)
    • Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.
  • Your growth
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    • Budgets for conferences, learning subscriptions and more
    • Learn new perspectives from other people in the company with our mentoring programme
    • Promoting inclusion and diverse viewpoints with DEI training
    • Upskilling our employees with year-long programming like manager training, workshops, conferences and meetups

Location

20 Farringdon Rd

EC1M 3HE

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Application Process

  • Stage 1: Talent Partner Call

    This initial stage is a general conversation about your background, skills and what you’re looking for in your next role. You’ll gain further insight into life at Depop and the opportunity at hand.

  • Stage 2: Hiring Manager Call

    The Hiring Manager is most likely the person you’d report into at Depop, so they’ll be delving deeper into your experience. This is another opportunity to learn more about the team’s mission and goals.

  • Stage 3: 1st Stage Interview

    This interview is centred around assessing your role-specific skills, usually in the form of a paired-programming sesion, whiteboard session or presentation (depending on the role). You’ll meet with peers at Depop who can guide you through your day-to-day responsibilities in the role and answer any of your more technical questions.

  • Stage 4: Final Interview

    Our final interviews are usually made up of an executive interview with a senior stakeholder. In this session, we'll dive even deeper into your working styles and the type of culture you thrive in, as well as provide you with more information around our mission as a company and how your role would contribute to this.

    *Please note that the order of this process may be subject to change, based upon certain requirements or circumstances. If this is the case, you will be notified at the beginning of your process.

Our DNA encompasses the central reasons that people are proud to work at Depop and unites us with a shared language and sense of community.

It guides our daily interactions and empowers individuals, teams, departments and our company as a whole to have a greater impact and achieve our mission.

Show up for the community

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We go above and beyond. When they succeed, we succeed.

We’re changing how millions of people buy, sell and explore their style, so we do everything we can to create a safe space in a community where you can learn, grow and succeed on your own terms.

Have each other's backs

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We empower each other with kindness and respect our differences.

Everyone at Depop is seen, heard, valued and encouraged. Our genius is born from our diversity of thought, so we celebrate our wins together and hold each other up when things get tough.

Act with purpose

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We take conscious risks, deliver efficiently and learn from our mistakes.

Our mission is to be the world’s most diverse and progressive home of fashion. We have the conviction to succeed, the patience to learn and the confidence to fail and try again - being open all the way.

Think thrift

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We’re resourceful, seek out opportunities and we hustle.

We’re powering a future that is more thoughtful, circular and better for people and planet. To do it, we stay curious, savvy, resourceful and empowered to get the job done – effectively and responsibly.

At the heart of our mission...

Winking gif

INCLUSION

Fashion is global. It’s for everyone. So, we’re building a diverse ecosystem at Depop where everyone is seen, heard, valued and empowered to succeed. We’re working towards a future where DEI is at the heart of everything that we do. When you succeed, we succeed.

COMMUNITY

We know culture is felt, rather than told. But at Depop, you'll find a place where everyone can bring their own style to everything they do. We keep it circular as we recognise our impact on our community of sellers, our users, on the planet and on the future of fashion.

SUSTAINABILITY

Together, we’re shaping a new circular fashion system. One that’s kinder to people and to the planet. It’s simple. But it’s massive, too. It helps the environment, builds new connections and creates new ways to experience clothing.

At the heart of our mission...

Winking gif

INCLUSION

Fashion is global. It’s for everyone. So, we’re building a diverse ecosystem at Depop where everyone is seen, heard, valued and empowered to succeed. We’re working towards a future where DEI is at the heart of everything that we do. When you succeed, we succeed.

COMMUNITY

We know culture is felt, rather than told. But at Depop, you'll find a place where everyone can bring their own style to everything they do. We keep it circular as we recognise our impact on our community of sellers, our users, on the planet and on the future of fashion.

SUSTAINABILITY

Together, we’re shaping a new circular fashion system. One that’s kinder to people and to the planet. It’s simple. But it’s massive, too. It helps the environment, builds new connections and creates new ways to experience clothing.